Offre d'emploi
| Faites attention aux sociétés fictives, N'hésitez pas à nous contacter si toutefois vous trouvez cette proposition d'emploi est inappropriée. Ou, pour toutes suggestions ou tous commentaires. Contactez-nous |
Êtes-vous
intéressé par cette offre ? |
|
|
| Référence de l'offre: | 044 | |
| Pays du poste offert: | Côte d'Ivoire | |
| Type d'emploi: |
|
|
| Date: | 1/28/2015 | |
| Nombre de position: | 1 | |
| Description du poste |
| AFRICSEARCH recruits MARKETING MANAGER WEST & CENTRAL AFRICA Référence : MMWCA Description du poste / Fonctions / Attributions : Position purpose - Maximise middle & long term profitability and market share of BCS products in West & Central Africa ( 21 countries ) in line with the BCS Africa strategy Manage a team of experts Food Chain Manager , Farmers Centricity Manager , Crop managers , communication - Ensure the Optimization of product portfolio and successful launches of the new projects - Innovation rate and KPI’s (TO, IGM, OPEX and market share) - Ensure successful product defense strategies - Ensure sustainability of 2014-2020 strategic review and balance short term results with long terms requirements. Major tasks and responsibilities of position - Conduct appropriate studies for WCA markets in the main crop segments : Cocoa , cotton , rice , corn ,oil Palm , vegies and tropical fruits - Collection, control & follow up of market data for in core countries (Ghana , Côte d’Ivoire , Nigeria ) - Follow up market tendencies and prices, by visiting clients and distributors throughout the countries, organizing studies and surveys - Anticipate trends for WCA Group of countries - Analyze target needs, competitors’ strategy, our own performance and market opportunities to launch new products. Build a marketing & development strategy for the main segments - Conceive and update mid & long-term strategic marketing & development plan for WCA country group together with the other management committee members - Propose to upper management scenarios defining the strategic direction of BCS in WCA (Ghana, Benin, Côte d’Ivoire, Mali, Nigeria, Senegal …) in order to maximize performance in the marketplace. - Build a deep knowledge of BCS products & strategy by keeping contact with other N country marketing managers & Global Product Management - Develop a generic defence strategy - Find innovative ideas to grow /recapture the market - Identify the new BCS products to launch in each WCA country according to consumer needs and global BCS marketing strategies. - Evaluate opportunities for distribution partnership with key regional distributors - Manage with the marketing team projects under development, and define and validate with the country head the status of the pre-projects. Manage the annual budget - Establish and manage annual budgets for marketing (publicity & information) - Build 5-year marketing plan + yearly marketing plan & budget - up processes, tools, panels and database allowing planning and follow up of the business Organize new product launch - Prepare all details of the product launch process (packaging, price positioning, promotion & communication, launch events,…) - up action plans by crop segment together with Crop Managers - Coordinate with the supply chain the packaging and label validation. - Validate all technical aspects of the products to be launched, for approval (BCS & country authorities) adapt message on the product to country legislation requirements Organize the technical and marketing communication by product with the Sales Manager and Registration and Development Manager - Adapt communication tools provided by the Global to the West and Central Africa markets & supervise their implementation - Ensure the good communication amongst the management committee and the field team on line with the marketing strategy (timing, prioritization, strategic importance,..) - Choose & accompany, together with development and sales, opinion leaders & scientists supporting technologies and products maintain relationships with media - Train sales force on new products and concepts & convince them on their relevancy - Define communication strategy - Coordinate commercial trials and field events with the registration and development department - Promote BCS products during the fairs and various events - Ensure the legal and technical compliance of the information on the product label - Participate in product defence actions in case of crisis or threat on BCS products. Manage the External consultants team (Senegal , Mali , Benin , Cameroon) - Recruit new marketing colleagues according to needs with the Country Head approval. - Give objectives, guidelines, supervise and control team’s work, appraise each team member and decide on appropriate training needs to further develop people. - Coach team, create a positive working atmosphere, enhance motivation and implement team based working structure Ensure a collaborative and proactive interface with NWCA and EMEA - Tamecis regions - Coordinate marketing activities in WCA countries in total coherence with EMEA-Tamecis and NWCA guidelines and strategies - Attend and represent WCA in the regional or international meetings: MDT, MST, Workshops … - Implement and update regularly the global marketing tools : NewPort, Tricast, Agrowin Stakeholders Food Chain partnership for the assigned area - Introduce stakeholders to a deep knowledge of BCS food chain strategy - Find innovative ideas to spread food chain strategy - Build food chain strategy country by country, product segment by product segment, according to product and business priorities - Define under which way the food chain strategy will be implemented ( targets, communication means, projects,…) - Accompany producers in their certification process to be able to export to EU - Anticipate actions to implement in case of change in EU regulations Value added - Define and implement a marketing strategy for the 3 Core countries (Ghana, Côte d’Ivoire, Nigeria) in order to maximize middle and long term profitability and market share of BCS product portfolio - Promoting BCS product image in the market through adapted action plans - Foster Food Chain partnership with local growers associations ,exporters , food processors ( Dole , Delmonte , Nestlé , Garcill , ADM , Barry Callebaut … ) - Implement customer segmentation by crop and market |
| Description du profil du candidat |
| Skills, experience and qualifications University degree as an Agronomist, preferably with Crop Protection experience Good knowledge of the market and the industry, Good proficiency in English and French Advanced computer skills (Excel, Word, Power Point, etc.) Analytical and strategic thinking Planning & reporting skills Management skills Company immanent / process oriented thinking Quick learner, flexible and adaptable to new environments. |
| Informations Complémentaires |
| Prière d`adresser votre candidature à africsearch@educarriere.net en précisant en objet l`intitulé du poste. |
| Date expiration: 2/27/2015 |
| Société: | AFRICSEARCH |
Voir le contact de la société...
